Australia has the second highest rate of skin cancer in the world. Pretty Shady is a fashion brand born from a simple purpose; to help eliminate skin cancer. Who ever said you can't look chic whilst protecting yourself? In 2015, I was tasked with refreshing and updating its' online presence.
Fashion forward gear that helps fight skin cancer, one summer at a time.
Stopping sun damage can stop 95% of melanomas, the deadliest form of skin cancer. By sharing this knowledge, and acting upon it, we believe our generation can make a difference.