From game concept, to user interface design, to illustration look-and-feel, Run That Town opened up a world of possibilities for collaboration and creation for me. Working closely with all contributors, from concept to production, my responsibilities on the app was not solely limited to the role of design.
Given the visually rich playground, this project presented the perfect opportunity for me to slip in an array of bad puns and pop culture references. Players are treated to Easter eggs, including rare glimpses of the DeLorean time machine, the Ghostbuster’s ECTO-1 and movie theatres with goofy movie titles. A series of visual gags that perfectly compliment the 10,000 word newspaper stories that centre around the games main feedback loop, The Daily Spotlight.