Follow daily clues to track down the all-new Volkswagen Tiguan in a fully immersive virtual city, lovingly recreated in Instagram's grid view. The kicker? There's more than one scattered throughout the city, and things are not always what they seem.
Where's Wally. Or Waldo, for you American types. But with a car. On Instagram.
Decode the daily clue and find that day’s hidden Tiguan in the virtual NYC.
There are 24 orange cars hidden on 24 tiles across the city. Spot the right one.
Screenshot the car and DM the correct Tiguan to claim the daily prize.
We created 24 individual pieces of content to inhabit our virtual city, over 17 minutes of footage in all, that played with Instagram tropes.