BUNDABERG RUM
ingeniOmeter
An eccentric app that's part Fat Booth, part Cocktail Bible, all attitude.
The ingeniOmeter is a meticulously crafted love-child of the steampunk movement. Simply snap a shot of your face, press your thumb to the plate and have your ingeniousness measured and then we’ll serve up an image of your true nature.

The results may peg you as a swede, a forefather of the Bundaberg Distilling Company, a homunculus or even roquefort cheese. Check out a selection of the results below.
A meticulously crafted love-child
of the steampunk movement
INGENIOMETER -  An iOS App
DESIGN DIRECTION
A fusion of Victorian mechanical innovation and modern digital wizardry, the ingeniOmeter is an exercise in the lost art of skeuomorphism. Rusty gears and cogs, copper pipes, amber glass, exposed wiring and tungsten bulbs, it’s a little bit Edison, but considerably more Dr. Frankenstein.
The app also features an array of caricatures, 10 in total, one more eccentric than the next. If you’re lucky you’ll end up as one of the founding fathers of the Bundaberg Rum Company, a "Miller". Those less fortunate may be pegged as a homunculus, roquefort cheese or even the dreaded meatloaf.
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CANON AUSTRALIA
Canon.com.au